About Us

Get To Know the vinny Team

Through intelligent digital workflows and comprehensive operational data, we help organizations streamline operations so they can focus on what truly matters most: delivering exceptional RV experiences.

Company Overview

At vinny, we're transforming RV operations one digital workflow at a time. We are NOT building a DMS; we are building industry stitching for everyone’s benefit. Starting with comprehensive inspection digitization across every unit touchpoint, our vision is to connect the entire RV lifecycle from manufacturing to customer delivery.

Founded in 2024 by RV industry veterans Rob Cochran, Keith Chilek, and Trip Edwards, we understand the unique challenges facing RV dealers and manufacturers. Our focus is solving the immediate pain of inefficient inspection processes while building toward complete RV lifecycle intelligence.

We've been there: Years walking dealer lots, sitting in service and quality control meetings, and understanding why certain practices became standard. Through intelligent digital workflows and comprehensive operational data, we help organizations streamline operations so they can focus on what truly matters most: delivering exceptional RV experiences.

Industry Expertise

Combined Experience: 50+ years in RV service, dealer operations, and enterprise software

Industry Relationships: Active partnerships across manufacturing, dealer, and supplier networks

Technical Expertise: Enterprise-grade platform architecture with RV-specific workflows

"We get it. This industry runs on relationships, trust, and knowing who to call when you need something done right. We're not here to disrupt that—we're here to give you the tools to do it better."

Team and Advisors from

Roadpass Digital

THOR

THL

Motility

RVIA

Cox Automotive

Lippert

Roadpass Digital THOR THL Motility RVIA Cox Automotive Lippert

Meet The Team

Trip Edwards

Co-Founder & CEO

Trip is a cofounder and the CEO @ vinny. He is an entrepreneur who enjoys building things from scratch, connecting dots, selling, and scaling. He loves ideating and big picture thinking, but also craves detail and operational excellence. vinny is Trip's second venture-backed startup, and fourth co-founded company. Prior to vinny, Trip co-founded Attunely, was a spinout lead at Pioneer Square Labs, an investor at Dallas Venture Partners, and launched two companies in the ed-tech space in China. When not working, you can find Trip hunting, fishing, working on the farm, or doing whatever it takes to enjoy life outdoors. He lives with his heroic wife and two kids in Austin, TX.

Phone: +1 (615) 219-5305
Email: trip@getvinny.com

Rob Cochran

Co-Founder & CRO

Rob is a co-founder and the CRO @ vinny. He is an entrepreneur with over 30 years in the RV industry, where he founded and led successful companies such as Camping Connection, Cody Talbert Distribution, and One Source RV. Beyond his business ventures, Rob mentors aspiring entrepreneurs at the Knoxville Entrepreneur Center, sharing expertise in organizational excellence and leadership. When not working, you can find Rob enjoying outdoor activities in East Tennessee, including camping, hiking, mountain biking, and boating with family and friends.

Phone: +1 (615) 219-5305
Email: rob@getvinny.com

Isaac Carter

CTO

Isaac is the CTO @ vinny. He is a visionary entrepreneur and product strategist who has spent 20+ years designing and delivering innovative technological solutions tailored to his clients' real-world needs. He specializes in building platforms that simplify operations, automate workflows, and empower organizations to scale with precision and confidence. Every solution he creates replaces outdated systems like complex spreadsheets and costly ERPs - with streamlined, intuitive tools that drive efficiency and insight. Isaac has taken multiple ventures from whiteboard to market, often achieving million-dollar valuations within weeks. His expertise spans cloud-native architecture, business intelligence, and automation, with proven success in delivering high-impact solutions that fuel growth, productivity, and strategic decision-making. Outside of work, Isaac enjoys traveling with his family (with his RV as often as possible), designing and playing guitars, and taking long walks with his wife and 3 daughters.  When not traveling, Isaac and his family live in McKinney, Texas.

Phone: +1 (615) 219-5305
Email: isaac@getvinny.com

Bobbie King

Head of Product

Bobbie is the Head of Product @ vinny, a seasoned product leader who transforms complex challenges into simple, high-impact solutions. She's built products from early-stage concepts to scaled solutions, including a social network for RVers that grew into a thriving community later acquired by a major industry player. With a 15+ year UX/UI design foundation, Bobbie creates intuitive tools teams quickly embrace. Her connection to RVing runs generations deep—her grandfather owned an RV dealership, and she continues as an RV owner. This provides insider perspective across the entire RV ecosystem. At vinny, Bobbie combines startup experience, product vision, design perspective, and industry insight to help RV businesses work smarter and grow faster. She enjoys RV travel, kayaking, and off-roading, and lives in Phoenix, Arizona with her husband, high school-aged son, 2 mini doodles, and is a proud mom to four adult children.

Phone: +1 (615) 219-5305
Email: bobbie@getvinny.com

Investors

vinny is backed by a handful of strategic angels and the amazing people at … 

Advisors

Curtis Hemeler

Keith Martin

Ted Ellis

WHY WE EXIST

Our Mission & Values

To foster human flourishing

Excellence in the details creates freedom for the journey - and freedom is where human flourishing begins. We believe in the power of precision to transform possibility - when technology empowers people and improves processes, it creates ripple effects that extend far beyond spreadsheets and systems. 

Every manufacturer we serve becomes a better steward of their craft. Every dealer we support gains the confidence to promise more and deliver consistently. Every inspection completed, every defect prevented, every warranty claim avoided represents trust preserved and dreams protected. 

We don't just build software - we build the invisible foundation that allows an entire industry to elevate its standards, strengthen its partnerships, and ultimately serve the families whose flourishing depends on their work.

Our Core Values

  • Stay humble and acknowledge others.

    We love to laugh. We care deeply about our work, and are committed to finding joy in it. We embrace criticism and have no problem laughing at ourselves - there is a difference between humor and ridicule, and we honor it. We keep an ongoing list of things we’re thankful for, and we look for opportunities to support each other, our customers, partners, and vendors without any transactional expectation of something in return. We don’t sweat the small stuff, and we take the big stuff in stride.

  • Our customers' success is our success, and their problems keep us up at night.

    We obsess over customer input and feedback because it's the lifeblood of everything we build. We lean heavily into intuition and pattern matching, but we don't take anything at face value and we don't formulate our solutions in a vacuum. We are comfortable saying "I don't know" when a customer asks us something - this is a strength that builds trust, not a sign of weakness. We commit to viewing customer pain points and feedback as opportunities for breakthrough innovation, and we look for ways to solve problems our customers didn't even know they had. We learn through iterative testing with real customers in real workflows, not theoretical use cases. Every feature, every partnership, every strategic decision flows through the filter of customer value creation.

  • We take initiative and don’t wait for others to tell us what to do.

    Skills and abilities speak louder than any title. We don’t let our management structure get in the way of progress and the free flow of ideas (which can and should come from anywhere). We deploy our investors’ capital as if it were our own. We honor our commitments and follow through with accountability and integrity. We know people are counting on us and we hold that sacred. We listen to customers and each other and respond in a timely manner. We are transparent, straightforward, and direct with our communication. We speak truth and we don’t let egos get in the way. We value feedback and respectful interactions.

  • When we keep our perspectives fresh, we grow.

    We are diverse, not because we have quotas to meet, but because we see each other’s unique talents and we value them. When we show up at work each day, we strive to celebrate each other’s superpowers, not catalog each other’s weaknesses. This is a team sport. Whether we win or lose, we do so as a team. We do not focus on our own individual credit, and we don’t distance ourselves from anything anyone else on our team does. We commit to changing it up. Routines are important, but not as important as breaking them. We admit that there are two sides to every coin. That doesn’t change its essence as a coin, but it does change how the world interacts with it.

  • We believe we are the best in the world at what we do, and we expect to win. 

    Whether in front of customers, prospective employees, partners, or investors, we draw on every available resource and do whatever it takes to present our company in the best possible light. We will never sacrifice our values for the sake of a win. It’s because of our values, and the talent we bring to the table, that we expect to win.  Engagement and margin improvement is our north star. We don’t operate in a vacuum: new features, segments, pricing, partnerships… everything flows through the filter of customer feedback.

Early Access Program Now Forming

We’re looking for forward-thinking industry leaders who understand that the best opportunities come to those who evaluate early.